RealHomesJax

Seller Checklist

How we get your Jacksonville home sold for more

A clear, proven plan from valuation to closing table — with marketing that makes your home the one buyers remember.

  1. 1

    Home valuation / CMA

    Start with an honest number, not a hopeful one.

    • Walkthrough and comparative market analysis of recent nearby sales.
    • Review absorption rate and current competition in your neighborhood.
    • Estimate your net proceeds after payoff, commissions and closing costs.
  2. 2

    Repairs and staging

    Small investments with outsized returns.

    • Punch list of high-ROI repairs; I can recommend trusted local vendors.
    • Declutter, depersonalize, deep clean and refresh paint where needed.
    • Boost curb appeal: pressure wash, mulch, trim, front-door refresh.
    • Optional pre-listing inspection to remove surprises later.
  3. 3

    Pricing strategy

    The first two weeks matter most.

    • Price to the comps and to how buyers actually search online.
    • Plan the launch day and showing schedule for maximum traffic.
    • Set clear checkpoints for feedback-driven adjustments.
  4. 4

    Listing photos & marketing

    Your home deserves more than phone photos.

    • Professional photography, drone/aerial and video walkthrough.
    • Compelling listing copy, floor plan and syndication across major portals.
    • Social campaigns, email to my buyer network, signage and open houses.
  5. 5

    Showings

    Easy access sells homes.

    • Electronic lockbox with showing notifications and requests you approve.
    • Simple pre-showing checklist: lights on, blinds open, pets away.
    • Feedback collected and shared with you weekly.
  6. 6

    Reviewing offers

    The highest number is not always the best offer.

    • Compare price, financing type, contingencies, closing date and concessions.
    • Verify pre-approval strength and appraisal-gap language.
    • Side-by-side net sheets so you can decide with real numbers.
  7. 7

    Negotiation

    Calm, prepared, and always on your side.

    • Counter strategically on the terms that matter most to you.
    • Use backup offers and deadlines as leverage where appropriate.
    • Everything in writing, everything on time.
  8. 8

    Inspection response

    Keep the deal together without giving away value.

    • Review the buyer's requests against what is customary and material.
    • Choose repair, credit, or price adjustment — with contractor quotes in hand.
    • Hold firm on cosmetic or maintenance-level items.
  9. 9

    Appraisal

    Support the value we negotiated.

    • I provide the appraiser with comps, upgrades and improvement history.
    • If value comes in low, we renegotiate or dispute with documentation.
  10. 10

    Closing

    Finish clean.

    • Complete agreed repairs and gather receipts and warranties.
    • Schedule your move-out, utility transfers and mail forwarding.
    • Sign at title, hand over keys and remotes, and collect your proceeds.

Curious what your home is worth?

Request a free, no-obligation comparative market analysis for your address.

Request my CMA